A converting website is at the core of your B2B marketing strategy – one that welcomes visitors, making it easy to find and understand what you offer. It answers customers’ and prospects’ questions and encourages them to reach out to you to learn more. For that reason, websites should be purpose-built for your audience: engaging, relevant, about them.
Brandwidth Solutions is a proven partner in building websites for scientific audiences. Here’s how we do it.
We know one of the biggest projects you will undertake is a new website or a web redesign. It’s the gateway to your brand.
Our science-focused marketers create website experiences – from thoughtful organization and creative design to engaging copy – that give your prospects and customers the information they need along their path to purchase. We deliver websites that drive awareness of your products and services, generate leads, and help convert and retain customers. And we do it on time, on budget.
There are lots of moving parts in developing or redesigning a website. We believe close relationships, teamwork and a collaborative environment create the best websites. We know that launching a successful site means driving our proven process forward and meeting regularly with you – our partner.
Website projects begin with user experience (UX) development. For your prospects to become your customers, they need a simple, frictionless experience with your brand – one that serves their needs, not your internal corporate structure.
With a clear understanding of your buyer personas and the customer journey, our UX work drives your website’s architecture and navigation.
From the UX phase, we build wireframes to guide copy development and graphic design. We can write and design your site, program it, and maintain it – ensuring its long-term health and SEO.
Getting organic Search Engine Optimization (SEO) right means researching and crafting copy designed to answer your customers’ pain points and how you can help.
Brandwidth Solutions website offerings include:
Websites are living documents. We know changes and project add-ons are inevitable. We can provide a phased approach that allows you to launch a lead-generating website that grows with you and your budget.
Brandwidth Solutions partners with you to deliver website experiences, design and content that move your customers forward – and satisfies internal stakeholder expectations.