Your sales team needs leads. New prospects need to know you exist. Tradeshows are a significant chunk of your marketing spend, so your investment has to count. But simply building a tradeshow booth, hoping prospects will show up, isn’t the path to success.
Brandwidth Solutions knows what it takes to fill a booth and generate leads from new prospects who don’t know you. Event attendance isn’t just a booth presence at the show, it’s everything you do around it – from choosing the right shows for your goals to email marketing, advertising, PR and social media through show follow-up.
For our science-driven B2B clients, tradeshow success starts well before the show, and it continues to keep leads engaged long afterwards. When you work with Brandwidth Solutions, you gain a team that has lived in your shoes in sales and marketing. That translates to a deep respect for your needs, understanding of your challenges and markets, and skills to leverage face-to-face and even virtual events to tell your story.
We craft pre-show digital marketing campaigns to create awareness of your booth and maximize lead generation opportunities. Are you taking advantage of every show opportunity – from databases to speaking engagements? We make sure of it. Then we follow up with post-show marketing campaigns to nurture leads.
Our process begins with an audit of your current tradeshow materials. If you need a new booth, we work with you from concept through build. If not, we ensure all the pieces you need are in place from website updates and landing pages to press coordination.
Brandwidth Solutions event offerings include:
Many elements contribute to your tradeshow or conference event ROI. At Brandwidth Solutions, we right-size our services. Everything we do together is based on your needs and your budget.