Your brand is the promise you make to customers – even before they buy from you. You can’t market to them without a clear, recognizable message. One that sets you apart from your competition.
Marketing your brand to scientists and engineers adds unique challenges, one that Brandwidth Solutions has tackled since 2005 in industries from pharmaceuticals to life sciences, and technology to medical diagnostics.
Whether you need a full rebrand complete with a new name, positioning and visual identity, or a brand refresh to sharpen your brand promise, we’ll get you where you need to go.
It all starts with your goals, company vision, mission and positioning. Not to mention a deep knowledge of your customers and the competitive landscape.
Brandwidth Solutions’ proven B2B branding approach involves all stakeholders – from senior management and sales to product marketing and customer support. We begin with structured research, interviews, and workshops.
We learn about your customers, their needs, and your solutions. With this groundwork, we identify your distinctive market positioning and proof points, craft your brand pillars and build your messaging platform.
With solid messaging in place, we get started on your visual branding.
Our iterative creative process develops every aspect of your visual brand, from your logo and color palette to the brand guidelines needed to keep your brand consistent. We include every customer touchpoint: presentation, advertising and collateral templates; website and trade show booth visual guides; stationery, email signatures, and yes, your business cards.
All of our work is scalable – driven by your needs.
Brandwidth Solutions branding offerings include:
After we develop your science-driven brand, we help you amplify your messaging with end-to-end integrated marketing solutions.