Social Media: Neuland Labs
To position Neuland Labs as a sought-after manufacturing partner in US, EU and Japanese markets.
* Over the most recent two years
When India-based Neuland Labs approached Brandwidth Solutions 10 years ago, the contract manufacturer and global supplier of APIs and peptides was grappling with a difficult challenge. Their target customers were in the EU, US and Japan, yet certain industry attitudes maintained that manufacturers from lower-cost regions were a quality risk and tended to have poor regulatory outcomes.
With a perfect compliance record and decades of experience, Neuland differed sharply from this perception. But their pedigree only mattered if people knew about it. For Neuland to continue growing, they needed to get in front of the right decision-makers, at the right time, with the right message.
Neuland partnered with Brandwidth Solutions to build a fit-for-purpose social media strategy, with a focus on LinkedIn (a major traffic driver for CMO brands). Our work together began 10 years ago, when social media was not considered the must-have business driver it is today—but Neuland was willing to follow us into new territory. Their trust has paid off with year-over-year increases in audience engagement ever since.
Our social media strategy involved:
*Results from 2020-2021