AMERICAN PHARMACEUTICAL REVIEW
To help our clients connect with their customers and generate qualified leads.
By strategically repurposing content across appropriate platforms, we improve our clients’ marketing ROI.
Our customized, expert-led content marketing strategies include:
The first law of exceptional content marketing is to ensure a good fit between the person generating the content and the subject matter. Your Brandwidth Solutions’ writer will have a PhD in chemistry or biology, or they’ll have years of experience writing in the business and science fields—or they’ll have both! The result is a content team that knows your audience, speaks your language, and tells your story in a compelling way.
The second law is to understand the value of each content piece and to maximize that value. At Brandwidth Solutions, we seek opportunities to use your content more than once while maintaining its relevance and originality for your target audience. White papers, case studies, videos, podcast interviews, sales material—the harder your content works across all of these formats, the better your marketing ROI.
Here’s how we put both laws into practice for two ambitious, long-term clients:
>> By repackaging and distributing the same content across two different formats, APR and its clients get twice the value from their webinar programs.