Increase Neuland Laboratories' Visibility to Western Pharmaceutical Markets Using Social Media
In late 2012, Neuland Laboratories - a global pharmaceutical contract research & manufacturing firm - asked us to raise their visibility in western markets through the use of social media. The company had a limited budget, and wanted to begin exploring alternate marketing channels to reach U.S. and European pharmaceutical firms through social media engagement.
The project objectives were:
- Increase attendance at company-related events (e.g., trade show booth visits, webinars)
- Increase the company's reach, especially among the U.S., European and Japanese life sciences markets
- Increase website traffic
- Increase prospective client "touches" and interactions
Following company-, market- and competitor-assessments, Brandwidth Solutions crafted a strategy designed to promote the company through the use of social media on three fronts: visibility, thought leadership and engagement.