Neuland Labs - PR

Increase Neuland Laboratories' Visibility to Western Pharmaceutical Markets Using Social Media

In late 2012, Neuland Laboratories - a global pharmaceutical contract research & manufacturing firm - asked us to raise their visibility in western markets through the use of social media. The company had a limited budget, and wanted to begin exploring alternate marketing channels to reach U.S. and European pharmaceutical firms through social media engagement.

"Brandwidth Solutions delivered PR results that really put Neuland on the map. In less than a year, they helped strengthen our PR program and publish articles, establishing us as thought leaders. We know those efforts contributed to invitations to speak at conferences. Brandwidth is also sensitive to our customers' privacy, yet manages to tell our story to position us well in the industry."
Saharsh Rao Davuluri, President Contract Research, Neuland Labs

The project objectives were:

  • Increase attendance at company-related events (e.g., trade show booth visits, webinars)
  • Increase the company's reach, especially among the U.S., European and Japanese life sciences markets
  • Increase website traffic
  • Increase prospective client "touches" and interactions

Following company-, market- and competitor-assessments, Brandwidth Solutions crafted a strategy designed to promote the company through the use of social media on three fronts: visibility, thought leadership and engagement.


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