An Extension of the Marketing Team
Regis Technologies, a provider of synthesis and separation services for the pharmaceutical industry, worked exclusively with Brandwidth Solutions to build the company's brand and grow sales. The Brandwidth Solutions team immersed itself in Regis's marketing function, partnering to develop brand guidelines. From there, Brandwidth developed and executed a number of campaigns that significantly exceeded expectations.
Apples to Apples
Brandwidth generated a 35% improvement in sales for new RegisCell™ and RegisPack™ chiral columns with an integrated "Apples to Apples" campaign featuring sales sheet, direct mail, landing page, print and banner advertisements, and tradeshow graphics and giveaway.
The Brandwidth team created a great theme that was carried out through the right mix of electronic advertising, dedicated web page, print advertising, sell sheets and trade show collateral and give-aways. Our customers are still talking about it. That campaign put our product right on the map."
Brandwidth Solutions increased sales of D-Luciferin 827% the first year and 300% the second year with an integrated "Firefly" campaign featuring sales literature, direct mail, landing page, print and banner ads.
Digital Banner Advertising
- Chiral Column Brochure
- Pharmaceutical Services Brochure
- Chromatography Catalog