Helping Axela Make the Sale through Marketing
Axela, a maker of automated diagnostic platforms for multiplexed nucleic acid and protein analysis, turned to Brandwidth Solutions to help the sales process. Leveraging their experience in technical sales, Brandwidth Solutions team members created application-based elevator pitches, captured as one-sided sell sheets, for sales to use in introductory meetings with data-hungry scientists. Each application brief was supported with a more detailed scientific poster, white paper or tutorial.
In addition to the application briefs, Brandwidth Solutions supported Axela by developing:
- Brand guidelines
- A 6-page product brochure
- White papers and tutorials to educate users on the benefits of Axela's diagnostic platforms
- Banner stands and other trade show graphics
Digital Banner Advertising