Helping Axela Make the Sale through Marketing

Axela, a maker of automated diagnostic platforms for multiplexed nucleic acid and protein analysis, turned to Brandwidth Solutions to help the sales process. Leveraging their experience in technical sales, Brandwidth Solutions team members created application-based elevator pitches, captured as one-sided sell sheets, for sales to use in introductory meetings with data-hungry scientists. Each application brief was supported with a more detailed scientific poster, white paper or tutorial.

"Our sales people love these," said Paul Smith, Axela's vice president of sales. "They can tell the story in a minute or less. It's a perfect way to open the conversation and get to know the prospects' needs. And with each new relevant application brief developed, sales have a good reason to call the prospect again."

In addition to the application briefs, Brandwidth Solutions supported Axela by developing:

  • Brand guidelines
  • A 6-page product brochure
  • White papers and tutorials to educate users on the benefits of Axela's diagnostic platforms
  • Banner stands and other trade show graphics


Branding Guidelines

Print Collateral

Digital Banner Advertising

Trade Show Banner Stands

Print Campaign

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