A Branding Refresh in the Nick of Time

The Clinical Research Organization (CRO) Clinlogix found itself growing increasingly dissatisfied with its marketing agency as it geared up for the industry's biggest trade show. Clinlogix's CEO wanted to know: How fast could Brandwidth Solutions take over the account and have Clinlogix ready for DIA?

Experienced in working with CROs and the pharmaceutical companies they serve, the Brandwidth Solutions team quickly set to work refreshing the Clinlogix brand. Following its formula to assess, develop and execute to get results, Brandwidth Solutions helped Clinlogix define its value proposition and present it in captivating style. The brand refresh was embedded in updates to or replacements of Clinlogix's:

  • Website
  • Collateral, including a new 4-page brochure
  • New company tagline
  • New booth graphics
  • New banner advertisements

"The Brandwidth Solutions team really understood our needs and got to work," commented Clinlogix CEO JeanMarie Markham. "What was even more satisfying was the reception we received from our clients and colleagues. Brandwidth Solutions really knocked the ball out of the park."


Branding Campaign

  • Capabiilities Brochure
  • Print Advertising
  • Website

Trade Show Booth Graphics

Digital Banner Ads

Flip Campaign

  • Handout
  • eMail
  • Landing Page