Alfa Wassermann Diagnostic Technologies

Helping the Best Introduce the Even Better

Alfa Wassermann Diagnostic Technologies is the leading provider of clinical chemistry systems for physician office laboratories (POLs). To introduce its thoroughly updated, fourth-generation analyzer, the ACE Axcel™, AWDT turned to Brandwidth Solutions. The goal was to generate awareness and quality leads. The Brandwidth Solutions team:

  • Conceived "The Smart Lab" concept and developed a campaign around it
  • Created a 4-page product brochure with separate, easily updated technical specifications and insert for related health records integration software
  • Developed a "Smart Lab" direct mailer, generating leads
  • Created two print ads targeting physicians and distributors, winning the DxMA Creative Communications Award for Advertising (Healthcare Professional) in 2012 from the Diagnostic Marketing Association (DxMA).
  • Created Google AdWords and Google display advertisements campaign


Smart Lab Campaign - Print

  • Smart Lab AceAxel Brochure
  • Smart Lab Insert Cards
  • Smart Lab Direct Mail
  • Smart Lab Ad

Print Advertising

  • Easier for You Ad
  • Money Tap Ad

Digital Advertising