Fuel your marketing with powerful content

Targeted content is the key to successful B2B marketing. Your job is to deliver your brand promise through effective customer-focused content that drives prospects and customers to act. But building the content assets you need is not easy. Working with a marketing partner makes it happen.

Skilled marketers and copywriters who speak your industry’s language can deliver the content you need to engage and persuade prospects – turning them into customers.

We Speak Science at Brandwidth Solutions

We make content that powers your customer’s journey. Your goal is to drive awareness and consideration of your products or services. Our goal is to show your audience that your brand understands their pain points and can deliver the right solution. We support every phase of the customer journey, from awareness to consideration to purchase and retention. Our lead nurturing process uses engaging, multi-channel content that moves prospects to sales qualified leads (SQLs).

Can content work without strategy?

We don’t only create new content. We’ll help you develop a content strategy that works for your market and aligns with your goals and marketing activities. Our first questions are always: How will you use this asset? And how can we repurpose it to gain more value?

After all, content without strategy is just a one-off. Content within a strategy builds awareness, grows your credibility as a thought leader, powers your marketing efforts, and establishes a relationship with your audience.

What is “content”?

It’s all the communications you create for prospects and customers – from emails and newsletters to white papers, case studies, and blog posts. But it’s also video and podcasts, webinars, infographics, your website, social media.

A multi-channel or omni-channel approach to content reaches customers where they are, in the formats they want. Repurposing in multiple formats maximizes your content investment.

How to start

An audit of your existing content is a great way to start. It lets us know how you have been messaging to the market, helps us understand your customer’s journey and gaps in your communications, and provides a baseline for developing a content strategy.

Engaging targeted content by expert writers

Our expert content strategists and writers collaborate with your subject matter experts (SMEs) but take on the heavy lifting of crafting the content your audience craves. Whether we’re PhDs with time at the bench, KOLs solicited for a specific project or steeped in business and industry, we bring curiosity and superb writing skills to all projects.

We’ll onboard you with a kickoff and discovery session, create or work from your message platform, interview your SMEs and bring research to each project or campaign. You’ll get an outline or storyboards, review drafts, and approve everything before it goes public. All content is written in your brand voice. If you need us to handle the graphic design and video production, we do that too.

How We Do and Don’t Use Artificial Intelligence

At Brandwidth, content is written by humans, not by artificial intelligence (AI). Our expert writers harness their advanced degrees in relevant scientific disciplines, industry experience, regulatory knowledge, and writing expertise to craft thoughtful content that addresses the concerns of your audience.

We also leverage AI tools ethically and responsibly in ways that augment our work, such as:

• Generating ideas for thought-leadership articles, by gathering information on industry trends and regulatory initiatives.
• Researching the kinds of questions our clients’ target audiences are actually asking to guide us in shaping content.
• Speeding up production steps, by summarizing non-proprietary background material, pulling relevant references, and developing outlines so writers can focus on the heavy lifting.
• Supporting the writing process by identifying alternative phrasings for difficult portions of text or brainstorming titles.
• Checking readability and clarity so technical material stays accessible without being watered down.
• Ensuring tone and terminology stay consistent across formats.

Just as importantly, we consider how AI is affecting how audiences find content. As AI summaries of search results drive the conversion from search engine optimization (SEO) to generative engine optimization (GEO), we are fine-tuning writing structures and styles to achieve maximum visibility without compromising human readability or scientific and technical accuracy.