Digital marketing is a B2B necessity

Your prospects and customers are online, researching solutions for their challenges. Digital marketing puts you in front of your target audience, engages them, and invites them to learn more about you and to reach out when they’re ready.

Reach them with email marketing, customized landing pages, Google search and display ads (which use artificial intelligence – or AI – to automatically elevate top-performing ads), CRM systems, third-party advertising programs (like white paper hosting, digital ads, or webinar sponsorships offered by industry publishers), press releases, blog posts, and more.

We build digital strategies based on your needs and budget

Starting with your goals, we work with you to create a strategy that blends human expertise with AI-augmented efficiencies. With a data-driven strategy developed across relevant channels, we can:

• Raise your thought leadership profile
• Increase website traffic
• Amplify your story
• Build inbound lead generation
• Nurture and convert leads
• Drive sales

Marketing automation scaled to your organization

Marketing automation is key to executing your B2B digital marketing strategy, empowering you to activate your relationships with prospects. You may already have an automation platform like HubSpot, Constant Contact, Marketo, Salesforce Marketing Cloud (formerly Pardot), ActiveCampaign, or Eloqua. If you’re not using your system’s full capabilities, or if you’re looking to get started with marketing automation, we can help.

Combined with our team’s expertise, these systems deliver a steady stream of communications that support your sales pipeline. For example, we can structure your email marketing platform to perform automated sequences that reach out to prospects with new content – nurturing prospects into warm Marketing Qualified Leads (MQLs). As MQLs interact with your brand over their buying journey, we’re tracking them, to give your sales team deeper knowledge when these contacts convert to Sales Qualified Leads (SQLs).

Digital marketing insights

When you work with Brandwidth Solutions, you can easily track your results with our exclusive LeadInsites® marketing ROI platform, where you can access the results from all your marketing efforts in one place, in near real-time. With this performance data, we can accurately identify what’s working and what’s not – refining your digital marketing plan’s strategies and tactics.