Marketing company takes home top honors in three separate categories and company president Debra Harrsch wins Jerry Goldsmith Award
LANSDALE, Pa. – Brandwidth Solutions, a full service marketing agency serving the diagnostics, life sciences, contract pharmaceutical and software industries was a big winner recently at the Diagnostic Marketing Association (DxMA) Creative Awards Night April 13, in San Diego. Campaigns for clients Alfa Wasserman Diagnostic Technologies MeMed and Rottendorf Pharma all won first prize for excellence in marketing in three different award categories. In addition, Brandwidth Founder and President Debra Harrsch won the prestigious Jerry Goldsmith Award in recognition of her contributions to DxMA.
“These marketing awards are a testament to the skill and commitment of the Brandwidth team of marketers, designers and writers who bring their deep experience in the diagnostics and life sciences industries. In the end, our clients are the true winners because the success of these marketing tools drive their businesses,” said Harrsch. “I am also deeply honored for the recognition of my peers with the Jerry Goldsmith Award.”
Brandwidth’s winning entries were:
In vitro diagnostic company, tradeshow, revenue less than $100 million. “Psst…Want to save at least half in chemistry testing costs?” direct mail campaign for Alfa Wasserman Diagnostic Technologies targeted 5,000 attendees of the Western Veterinary Conference.
In vitro diagnostic company, service provider, revenue less than $100 million. Public relations campaign designed to raise awareness of client company MeMed’s ImmunoXpert™ with US and International trade press via peer-reviewed study garnered 10 interviews and pickup in nearly 40 online news sites including Time and BBC News Health. In addition, they had over 100 people contact them about their assay.
Other healthcare, campaign only, revenue more than $100 million. To highlight Rottendorf Pharma’s state-of-the-art laboratories and manufacturing operation, Brandwidth developed an interactive app virtual plant tour for use at tradeshows employing a “V-osk.” The virtual tour was also placed on the company website and used on tablets as a vital tool in sales presentations and at smaller trade events. Online version generated 700 page visits in nine months and drove another 360 visitors to a tour-promotion landing page.
Rounding out the big night, Brandwidth Founder and President Debra Harrsch was presented with the Jerry Goldsmith Award, given to one person each year to recognize contributions that have impacted the growth of DxMA and the industry as a whole. “Deb has been an active member of the DxMA for many years and an outstanding leader and member of the Board of Directors,” said Larry Worden, DXMA president and vice president of Market Diagnostics, LLC. “Deb represents the passion and dedication clearly defined in the qualifications for the Jerry R. Goldsmith award and is extremely deserving of this great honor.”
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