A week or so ago, a company executive responded to my question about his currently-underwhelming marketing efforts with: “if it ain’t broke, don’t fix it.” He’s happy with his current marketing trajectory, even though it’s been eroded recently by his more technologically-oriented competition.
His problem – which he may be unaware of – is that technology is changing so rapidly that his tried and true methods of marketing just aren’t enough any more. While his traditional methods may still be effective, he’s reaching fewer potential customers than his competitors, who are using new tools like interactive applications to convince prospects why they need to purchase his lab equipment. Some of his competitors are using a holistic, multi-faceted marketing approach, and – over time – they will likely leave him in the dust.
Marketing is evolving – there’s no doubt about it. In fact, Brandwidth Solutions recently teamed up with Kaon Interactive to help bring an exciting new solution to clients: interactive 3D product models and interactive product storytelling that can be accessed on an iPad & Tablet, Touch Screen, Smartphone, Laptop & Desktop.
It’s sales & marketing tools such as Kaon’s that put the ‘ain’t broke, don’t fix it’ adage to rest.
(Note: If you’ll be attending Pittcon this year, Brandwidth Solutions and Kaon Interactive will be sharing a booth. Please stop by – we look forward to speaking with you.)