Category: Public Relations

Combining PR and Advertorials to Establish Thought Leadership
When promoting a science-related brand, you want to...
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6 Key Essentials of a Press Release That Get You Noticed
This post was originally posted on May 23, 2016. It...
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Why Editors Don’t Read Your Press Releases
This post was originally posted on April 18, 2016....
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Why White Papers Are Important and How to Use them
White papers allow you to talk to your prospects about...
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How Do I Choose the Right Marketing Tactic for My Project?
You need a marketing campaign. But where do you start?...
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Are You Stealing from Your Future Revenue? The Risk of Cutting Marketing Expenses First
To the CFO, marketing looks like a line item. It doesn’t...
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Maximizing the Value of Trade Show Attendance Part 2: Make Your Trade Show Booth the Most Popular One in Town
Have you ever noticed that there’s usually one or two...
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Maximizing the Value of Trade Show Attendance Part 1: How to Exhibit, Promote & Network
Trade shows and conferences are key events where your...
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Science & Social Media: Does it Work?
Wheels create power and movement – and you definitely...
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Raise Your Profile with Public Relations
The purpose of public relations is to inform your audience...
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