Category: Public Relations

Why White Papers Are Important and How to Use them
White papers allow you to talk to your prospects about...
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How Do I Choose the Right Marketing Tactic for My Project?
You need a marketing campaign. But where do you start?...
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Are You Stealing from Your Future Revenue? The Risk of Cutting Marketing Expenses First
To the CFO, marketing looks like a line item. It doesn’t...
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Maximizing the Value of Trade Show Attendance Part 2: Make Your Trade Show Booth the Most Popular One in Town
Have you ever noticed that there’s usually one or two...
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Maximizing the Value of Trade Show Attendance Part 1: How to Exhibit, Promote & Network
Trade shows and conferences are key events where your...
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Science & Social Media: Does it Work?
Wheels create power and movement – and you definitely...
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Raise Your Profile with Public Relations
The purpose of public relations is to inform your audience...
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Why You Still Need Marketing Collateral
I’m often asked- are brochures still a thing to do?...
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Why You Shouldn’t Talk About Your Product or Service
Are you always talking about your product or service...
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4 Key Essentials of a Press Release That Gets You Noticed
PR is important, but it’s even more important that...
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