Category: Marketing Strategy

Which Way to Route: How to Establish a Lead Process with Sales
So your marketing department is up and running and...
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7 Effective Email Marketing Tips for Driving Engagement
In today’s digital age where attention spans...
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How to Start a B2B Marketing Department
Stepping into B2B marketing is not just about playing...
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Brandwidth Solutions: A Year in Review
2023 flew by, and like you we are taking a moment to...
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Ideas for Keeping in Touch with Prospects – and Customers
You’ve got a database in your marketing department...
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Can You Use ChatGPT to Market Science?
Artificial intelligence (AI) and ChatGPT are everywhere...
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Crafting a Distinctive Market Position: Why it’s Important and How it Can Change Your Business
In the dynamic landscape of the life science industry,...
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How to Develop Your Life Science Ad Plan
Sales and marketing departments are constantly adapting...
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How Google Ads are Impacted by AI in B2B Marketing
There’s been a lot of talk recently about artificial...
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Digital Ads: Setting Expectations (or Why Two Months of Advertising Won’t Deliver Results)
A potential customer called me recently asking us to...
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