Category: Marketing Strategy

Ideas for Keeping in Touch with Prospects – and Customers
You’ve got a database in your marketing department...
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Can You Use ChatGPT to Market Science?
Artificial intelligence (AI) and ChatGPT are everywhere...
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Crafting a Distinctive Market Position: Why it’s Important and How it Can Change Your Business
In the dynamic landscape of the life science industry,...
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How to Develop Your Life Science Ad Plan
Sales and marketing departments are constantly adapting...
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How Google Ads are Impacted by AI in B2B Marketing
There’s been a lot of talk recently about artificial...
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Digital Ads: Setting Expectations (or Why Two Months of Advertising Won’t Deliver Results)
A potential customer called me recently asking us to...
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Is Your Marketing Reactionary or Planned?
When it comes to marketing a science-based business,...
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Why Marketing Needs a Seat at the Leadership Table
Science-based businesses run on data, and not just...
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The Power of Calls-to-Action in Digital Marketing
Have you ever clicked on an ad and then been left wondering...
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7 Things Your Social Media Team Needs to Know from You
Over the past few years, we learned just how important...
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