Category: Integrated Marketing

Why Marketing Needs a Seat at the Leadership Table

March 01 2023

Science-based businesses run on data, and not just...

The Power of Calls-to-Action in Digital Marketing

February 01 2023

Have you ever clicked on an ad and then been left wondering...

Is Last Year’s Marketing Budget Driving Your Marketing Investment This Year?

January 11 2023

This post was originally posted on October 13, 2014....

Combining PR and Advertorials to Establish Thought Leadership

September 01 2022

When promoting a science-related brand, you want to...

How to Map Your Customer Journey

May 02 2022

How Do You Map the Customer Journey? Everyone talks...

Map Your Customer’s Journey and Improve Marketing ROI

April 01 2022

Changes in the way B2B customers purchase products...

Growing Marketing Leads Quarter-Over-Quarter: Challenges and Opportunities

December 01 2021

In most companies. marketing is seen as an expense...

KOL: When to Use a Key Opinion Leader in Healthcare Marketing

September 01 2021

Before we start looking at when you should use a key...

How to Create a Well-Planned White Paper

July 30 2021

Do you know how important digital content is in your...

How to Sell More Through Distributors with Blog Content and Social Media

July 06 2021

I read a fascinating report from AZO recently about...

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Brand Strategy and Design 25

Digital Advertising 37

Integrated Marketing 44

Lead Generation 25

Marketing Automation 18

Marketing Content 46

Marketing Strategy 75

Public Relations 17

Social Media 40

Website Strategy 31

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