Category: Integrated Marketing

How to Map Your Customer Journey
How Do You Map the Customer Journey? Everyone talks...
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Map Your Customer’s Journey and Improve Marketing ROI
Changes in the way B2B customers purchase products...
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Growing Marketing Leads Quarter-Over-Quarter: Challenges and Opportunities
In most companies. marketing is seen as an expense...
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KOL: When to Use a Key Opinion Leader in Healthcare Marketing
Before we start looking at when you should use a key...
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How to Create a Well-Planned White Paper
Do you know how important digital content is in your...
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How to Sell More Through Distributors with Blog Content and Social Media
I read a fascinating report from AZO recently about...
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Storytelling in Science Marketing
Remember when we were children? We were told stories,...
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How to Implement Integrated Marketing in Your Organization
Marketing covers a lot of territory these days, and...
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Big Rebrand Versus Small Brand Refresh: A Look at Two Brands
If you’re thinking it may be time to revisit your visual...
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The Messaging Platform and Why It's Essential for Your Marketing
Marketers talk a lot about messaging platforms. They...
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