This year’s AACC Meeting July 31st to August 4th in Philadelphia was by all accounts a great success.
The AACC does an excellent job in bringing together leaders from laboratories, manufacturers, regulatory bodies, and academia, not just to impart their knowledge, but also to develop relationships and gain well-rounded perspectives on the challenges and opportunities that lie ahead in the diagnostics industry. Headliners this year included CEO Elizabeth Holmes of Theranos who introduced to a standing-room-only crowd preliminary validation data for MiniLab, a cartridge‐based testing system. (Have you seen the Vanity Fair article on the post-presentation takeaways of Dr. Stephen Master, co-moderator of the AACC presentation with Ms. Holmes? It’s worth a read here)
Brandwidth Solutions was a proud AACC exhibitor this year, sharing booth space together with Kaon Interactive, to discuss how holistic brand communications– along with interactive sales applications– can simplify complex technologies in powerful ways.
As a strategic communications services provider to the diagnostics community, the Brandwidth Solutions team had many, many visitors at the booth who wanted to discuss how the marketing strategies and solutions that we’ve developed over the years delivered results. We were happy to share the ways we have broken down internal and external barriers and helped our clients implement better ways to globally communicate across all forms of media.
As we heard at AACC, reducing testing costs while ensuring better patient outcomes are universal challenges for those marketing diagnostic tests— no matter the type of instrument nor type of test. Laboratorians and administrators what to know how these testing solutions deliver on their pressing operational and clinical challenges in a simple, engaging, and informative way.
With that, now more than ever, it’s essential to work with a strategic partner who can help you get the most from your communications investment with high-impact campaigns that deliver real results.
We hope to see you in San Diego for AACC 2016. If you’d like to talk sooner, please let me know!