As a marketing firm, Brandwidth Solutions often spends time celebrating and cheering on our clients’ successes. The Diagnostic Marketing Assosiation (DxMA) takes time every year to host “the Dx Creative Communications Awards [to] honor the best of the best in diagnostics advertising, marketing and promotional programming.”
We are thrilled to announce that Brandwidth Solutions is a finalist this year for both of our entries. The entries include a brand identity for Rottendorf Pharmaceutcals Inc. (a division of Rottendorf Pharma GMBH) and a website makeover for MDxI (Market Diagnostics International).
The Project Finalists
When developing a brand identity for a division of an existing company, it is critical to keep the integrity of the original company. It is also important to differentiate the new identity. Brandwidth Solutions (BWS) accomplished this by maintaining the diamond shapes of the icon Rottendorf Pharma GMBH and implementing it through their website and collateral to stand out. BWS also maintained the brand’s colors to make Rottendorf Pharmaceuticals Inc. feel relatable to Rottendorf Pharma GMBH. We also made sure to give a clean and contemporary look to Rottedorf Pharmaceuticals Inc. to make the brand’s look and image feel current and exciting.
MDxI needed a website makeover modernize its web presence and become more customer-focused. One of the biggest challenges when designing a website is to visualize how your customer will interface with it—not what you think works best. By making a website more customer-centric, it will be easier for them to navigate through and find what they need in order to contact you. Along with proper navigation, it must also be visually stimulating to make your viewer want to stay on your website and click through it as well. Brandwidth Solutions achieved this by streamlining the navigation and utilizing eye-catching graphics on the webpages.
In the past Brandwidth Solutions (BWS) has won several awards, including two 1st place and a 1st & 2nd place, in the same category, awards in 2014. BWS also won awards in 2013 and 2012.
Brandwidth Solutions is very excited to be a finalist for these two awards. We work very hard to ensure that our clients’ marketing is current, effective, and creative. We like to market “outside the box,” and it is wonderful to be recognized for it!