Standing Out--Executing Marketing Excellence
“Brandwidth Solutions really helped put Halo Pharma on the map with the types of customers we wanted to attract,” Karras says. “The team was a pleasure to work with, staying focused on our goals and bringing engaging ideas and concepts to the table — then delivering on the execution, from content to web design. Their marketing expertise helped us to position our expertise in a competitive market — and stand out.”
Social Media Changes Perceptions
“Our Social Media program was designed to increase brand awareness and raise visibility for Neuland Labs in the U.S. & E.U. markets – where the majority of our customers operate. The Brandwidth Solutions social media team spent time developing a deep understanding of our manufacturing model and what set us apart as a global API & Peptide supplier. They continuously work to ensure social media content reflects our values, our scientific & market expertise, and our key differentiators. BWS integrates seamlessly with our team to deliver excellent, measurable results.”
Marketing Automation – Results Delivered
“We tasked Brandwidth Solutions with generating more qualified leads for our sales organization. Using the Marketo marketing automation platform, they not only instilled discipline, but expertly executed a number of campaigns across six industries to promote product introductions, new service offerings, and critical events like our annual user group meeting and our busy trade show calendar. We have seen dramatic growth in leads generated on our website and from these activities — adding well over 200 new names per month to our CRM. In our industry, with long sales cycles, we’re engaging with well qualified prospects through the marketing automation activity that Brandwidth established.”
"We reached out to Brandwidth to help us fill in immediate gaps in our tactical implementation when recently managing through growing pains in our marketing group. Specifically, we had a tedious, time-consuming, and error-prone manual process for running our popular educational webinar program that needed immediate support while we pivoted to build new internal processes and transition platforms. Erika jumped right in, seamlessly and took over the process, allowing us to transition. She asked all the right questions, and never the same question twice. Without her, and Brandwidth, our webinar program would be on hold and we’d be literally thousands of leads behind for the year."
“Brandwidth jumped in to a very large ongoing marketing automation project that we were having a great deal of difficulty moving forward. They quickly and skillfully identified our bottlenecks, and nimbly applied thoughtful solutions which accelerated our project, and maximized our leads beyond our expectations. We could not have solved this problem on our own, but in partnership with Brandwidth, we now have a very cost effective solution in place.”
Industry Knowledge and Creative Process
“This is the third year that we have won a Dx Creative Communication Award with Brandwidth Solutions. We have enjoyed working with them and find that their industry knowledge streamlines and optimizes the creative process.”
Social Media... focused and effective
"The Brandwidth Solutions team really put our social media on the map and focused our social engagement efforts. In just 6 months, we saw triple-digit growth in social media traffic and followers. Brandwidth's content development process is simple, and working with them is seamless. Their team has developed a keen knowledge of our markets, technologies and audiences, and they coordinate social marketing with the Company's overall marketing calendar and strategy. Great job!"
Generating Leads, Creatively
"We had a limited budget, a short timeline and a big need to get more recognition in the clinical vertical market and most importantly develop some new leads. The Brandwidth team really stepped up with a great ePromo and landing page that enabled us to use for both the North America and European markets. The ePromo was not only innovative, it was also very creative. Their speed, efficiency, and professionalism made them a delight to use as our partner for this campaign. The net result was 230 new leads that we did not have in our funnel. We would highly recommend using their professional services."
Product Launch with Style
"Brandwidth Solutions developed our most successful marketing campaign ever to launch a new product. We had a 35% improvement in sales over our projected target! Without the skills, execution and marketing expertise at Brandwidth, we would not have achieved this. The Brandwidth team created a great theme that was carried out through the right mix of electronic advertising, dedicated web page, print advertising, sell sheets and trade show collateral and give-aways. Our customers are still talking about it. That campaign put our product right on the map."
On the Map with PR
"Brandwidth Solutions delivered PR results that really put Neuland on the map. In less than a year, they helped strengthen our PR program and publish articles, establishing us as thought leaders. We know those efforts contributed to invitations to speak at conferences. Brandwidth is also sensitive to our customers' privacy, yet manages to tell our story to position us well in the industry."
Brand Refresh... How Fast?
"We tried other marketing firms and they just did not get the project done. We were left without a new brand, tagline, brochure and booth for our upcoming trade show. The Brandwidth team really understood our needs and got to work. In a very short timeline, they were able to finish up our brand, tagline and develop a company brochure and tradeshow booth. What was even more satisfying was the reception we received from our clients and colleagues. They really knocked the ball out of the park."
Optimizing Online Campaigns
"Brandwidth helped us maximize our Google Ad Word campaign when we launched Luciferin. They developed an integrated microsite, sales sheet and advertising campaign that captured the attention of our audience. Despite increased competition and downward pressure on pricing, we have increased sales and profits, with an 827% increase in Luciferin sales in the first- year of the campaign and 300% increased increase in the second- year sales. Brandwidth's expertise was instrumental in delivering these results."
Tradeshow Refresh... One Month and Counting
"Debra and her Team are consummate marketing professionals. They have given us a solid platform from which to work and delivered our marketing and branding needs with fantastic timeliness. The key was Debra's attention to schedule and deliverables so that we had what we needed on time and well executed."
Digital Conversations - Getting the Word Out
"Debra (and the Brandwidth Solutions team) did a great job designing our e-newsletter strategy and implementation at Expression Pathology (now OncoPlex Diagnostics). She also helped greatly improve our web site and out strategies around what and why we were communicating."
Logo Refresh... Now?
"Debra recently helped me out on a project that was relatively small for her and her company but very important to me. I contacted Debra on the recommendation of a colleague and asked her to meet a ridiculous schedule at a time when her team was trying to push a major project out the door. With every reason to tell me that she was too busy to help, Debra found a resource and followed up on my project to ensure it was completed properly and on time. I will certainly be considering Debra Harrsch's firm the next time I have a marketing or branding project"
Outside the Box
"Working with Debra Harrsch is different than your average black box marketing organization. Debra and her colleagues have direct positive experience branding and marketing science driven organizations.
As scientists we need to listen, stop being so literal and embrace the fact that marketing is a different challenge than what we deal with on a daily basis.
Debra stays on top of projects and keeps after her clients to meet their internal commitments to help projects come to fruition. She does this in a personable yet professional manner that makes working with her worthwhile and enjoyable."
Developing the Strategy
"Deb does an excellent job of providing marketing ideas, expertise, and frameworks that properly support the message without overwhelming it. In particular, she is able to provide creative new ideas that complement the existing activities of her clients. Particularly for those of us serving clinical and research customers; this flexibility around our technical marketing needs is an incredible benefit."
Solutions that Work
"Debra is a gifted professional, a highly motivated and imaginative person, who fully understands the projects and provides innovative, detailed and unique solutions. Deb is very communicative and a stickler for the details. The Brandwidth team is a reflection of Debra's tenacity and marketing. I recommend anyone who needs marketing, graphics and web design contact Brandwidth and Debra. Deb is a colleague and person who is a delight to work alongside"
Understanding the Industry
"It is rare to find an agency with the respect for their client's needs that Brandwidth Solutions provides. I recommend Debra because she understands that to create a superior brand for her clients; you must first understand their industry. The experience that Debra and her team provide in the technology and medical fields is reason why they achieve such great results."
PR - the Driving Force
"Debra is the sole reason for the vast improvement to the Pyramid Club's Public Relations. She is an expert with PR and Marketing and she is consistently creating new ways for the Pyramid Club to be viewed by the public in positive ways. Without Debra, our Club would still be unknown to a vast majority of our target market. We have been very lucky to work with Debra and I can guarantee successful results from her services."