When a leading European contract manufacturer specializing in solid oral dose forms wanted to expand its North America presence, it partnered with Brandwidth Solutions to let the market know. Although Rottendorf Pharma GmbH develops and manufactures more than 600 products each year for 200 global clients, it opened a U.S. sales office to more effectively penetrate the North American market.
Brandwidth Solutions orchestrated an integrated campaign for U.S. subsidiary Rottendorf Pharmaceuticals Inc., featuring:
- new website
- print and online advertising
- sales collateral
- public relations
- trade show booth and promotions
The campaign launched from an updated visual brand platform that Brandwidth developed, which the parent Rottendorf also adopted.
“Brandwidth understood our market and learned quickly about our company, putting our differentiators to work in a marketing campaign that generated awareness and delivered quality leads,” says Gordon Haines, CEO of Rottendorf’s U.S. subsidiary. “Our North American efforts were working so well that my German colleagues hired Brandwidth Solutions for marketing the whole company, adding social media, increasing our PR and thought leadership, and creating an interactive virtual plant tour that has helped gain new customers.”
The virtual facility tour debuted at DCAT and has been used since at trade shows and sales presentations to bring Rottendorf’s state-of-the-art development, manufacturing, and packaging capabilities to customers who had yet to visit the Ennigerloh, Germany plant. Both the brand refresh and the interactive app were among several of Brandwidth’s efforts to win creative marketing awards from the Diagnostic Marketing Association (DxMA).