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Thermo Fisher Scientific

Launching Innovative Products

After helping the Slides and Specialty Glass business of Thermo Fisher Scientific meet the company's new brand guidelines, including updating all website content and developing sales collateral, Brandwidth Solutions helped launch a truly innovative slide substrate. To support the introduction of the Thermo Scientific SmartPlex™ microarray and multiplexing platform, Brandwidth Solutions:

  • Named the product, representing the intelligence of the hybrid multiplexing platform
  • Created integrated print and banner ads with dedicated landing page; consulted on strategic ad campaign for placement and scheduling
  • Developed supporting sales collateral, including informative product tutorial
  • Developed content for online product page within Thermo Scientific website
  • PR campaign that generated excellent pick-up in industry journals

Based on Brandwidth Solutions' success introducing SmartPlex, the Slides and Specialty Glass business engaged Brandwidth for numerous projects, from developing a capabilities brochure that articulated the benefits of Thermo Scientific slides and substrates to several product launches and product advertising campaigns incorporating print with banner ads.

"Deb Harrsch and her team of professionals at Brandwidth Solutions has provided our brand with exceptional marketing materials and creative campaigns for increasing visibility and sales for the entire organization. They learned quickly about the market we were in, and presented ideas in a timely and concise manner. They are very customer-focused and work hard to stay within our budgetary needs."
Cyndi Smith, Advanced Coatings/ Microarray Manager, Thermo Fisher Scientific

Media

SmartPlex Campaign

Brochure

  • Slides Brochure

Trade Show Banner Stands