Increase Social Media Engagement and Build Thought Leadership
In May of 2013, we began working with major analytical equipment firm Bruker Daltonics to implement a social media program. Bruker – at the leading edge of technology and capability in the field of mass spectrometry – had three objectives:
After performing Company-, market- and competitor-assessments, Brandwidth Solutions developed a strategy to promote the Company across multiple social media channels. We integrated our strategy with Bruker Daltonics’ overall marketing calendar, and developed & implemented methods to meet their goals by:
In addition to working with several existing social media channels (Facebook and Twitter corporate profiles), Brandwidth branded and implemented multiple other social channels, including a Company blog, a LinkedIn corporate profile, a Google+ corporate profile, and a YouTube channel. The social media program also utilized personal LinkedIn status updates and targeted LinkedIn Group activity, and complemented the Company’s overall marketing strategy.
Over the first six months of the project, Brandwidth’s social media program for Bruker Daltonics:
Bruker Daltonics’ social media implementation yielded significant growth in the Company’s reach and website referrals, and heightened product awareness.
"The Brandwidth Solutions team really put our social media on the map and focused our social engagement efforts. In just 6 months, we saw triple-digit growth in social media traffic and followers. Brandwidth's content development process is simple, and working with them is seamless. Their team has developed a keen knowledge of our markets, technologies and audiences, and they coordinate social marketing with the Company's overall marketing calendar and strategy. Great job!"
Vicky Lander, Global Director of Marketing Communications, Bruker, Inc.