As a marketing and branding professional, I am thrilled to have been voted President-elect for the DxMA. I have been a member of The Diagnostic Marketing Association for more than six years. It is an organization I believe in very strongly and have been privileged to serve on the Board and as Vice-President of important committees such as Membership and Interactive Initiatives.
The DxMA is a special organization – it is the only member-funded professional non-profit focused specifically on the diagnostics industry. The diagnostic market is rapidly expanding. Life science tool manufacturers, POC devices and wearables are entering the marketplace, and there are questions about how the FDA will regulate these new technologies.
We concentrate on trends happening in the market, on regulatory issues and marketing techniques – both new marketing methods and those that have been re-awakened. As marketers, we have so many new tools to work with and for some tools – like social media – the FDA now has guidelines and the DxMA is a great resource.
The questions for all marketers are: how prepared are you for what is coming? And who can you turn to for answers? The answer is simple: the DxMA, an organization answering the needs of diagnostics marketers – and I’m incredibly proud to serve and support this group.
It is always great fun to go to award events – especially in marketing and advertising. You get to see incredible creative work in many categories. The DxMA provides a terrific venue for this at their Annual Global Summit.
While we like to spend more time doing great work for clients and less time entering awards competitions, we did submit for the 2015 Dx Globes. As mentioned in our last post, we were a finalist in 2 categories- Campaign Brand Identity Healthcare and Online – Website IVD. I am thrilled to report that Brandwidth Solutions won 1st place in both categories!
But what I believe is that the real “congratulations” goes to Rottendorf Pharmaceuticals, Inc. and Medical Diagnostics International (MDxI). They found great ways to communicate with their customers and allowed us the privilege of working with them!
AACC 2015 kicks off at the George World Congress Center in Atlanta Georgia, July 26th – 30th
Brandwidth Solutions will be exhibiting at AACC’s tradeshow, Booth 4811, as well as attending the DxMA’s AACC Seminar on July 27th. We will also be co-hosting the DxMA Connects Event. Here is where you can find us:
We are thrilled to announce that Brandwidth Solutions is a finalist this year for both of our entries. The entries include a brand identity for Rottendorf Pharmaceutcals Inc. (a division of Rottendorf Pharma GMBH) and a website makeover for MDxI (Market Diagnostics International).
The Project Finalists
When developing a brand identity for a division of an existing company, it is critical to keep the integrity of the original company. It is also important to differentiate the new identity. Brandwidth Solutions (BWS) accomplished this by maintaining the diamond shapes of the icon Rottendorf Pharma GMBH and implementing it through their website and collateral to stand out. BWS also maintained the brand’s colors to make Rottendorf Pharmaceuticals Inc. feel relatable to Rottendorf Pharma GMBH. We also made sure to give a clean and contemporary look to Rottedorf Pharmaceuticals Inc. to make the brand’s look and image feel current and exciting.
MDxI needed a website makeover modernize its web presence and become more customer-focused. One of the biggest challenges when designing a website is to visualize how your customerwill interface with it—not what you think works best. By making a website more customer-centric, it will be easier for them to navigate through and find what they need in order to contact you. Along with proper navigation, it must also be visually stimulating to make your viewer want to stay on your website and click through it as well. Brandwidth Solutions achieved this by streamlining the navigation and utilizing eye-catching graphics on the webpages.
In the past Brandwidth Solutions (BWS) has won several awards, including two 1st place and a 1st & 2nd place, in the same category, awards in 2014. BWS also won awards in 2013 and 2012.
Brandwidth Solutions is very excited to be a finalist for these two awards. We work very hard to ensure that our clients’ marketing is current, effective, and creative. We like to market “outside the box,” and it is wonderful to be recognized for it!
Each year Life Science Leader, a top magazine bringing the latest life science industry topics and expert opinions to readers, conducts a survey on outsourcing. For the CMO Leadership Awards, more than 60,000 pharmaceutical and biotech decision makers weigh in on the areas they use to vet outsource partners. This year Life Science Leader added a few more filters including: Company Size and Type of Company: Biotech or Pharma.
We here at Brandwidth Solutions are thrilled to congratulate three of our clients on their CMO Leadership Award wins!
Neuland Laboratories Limited:
Quality Emerging Biotech
Quality Big Pharma
Productivity Midsize Pharma
Innovation Emerging Pharma
Quality Emerging Biotech
Regulatory Emerging Biotech
Productivity Big Pharma
Reliability Emerging Pharma
Regulatory Track Record Biotechnology
Quality Emerging Biotechnology
Productivity Midsize Pharma
Productivity- Emerging Biotechnology
Innovation- Midsize Pharma
Quality- Big Pharma
Reliability- Big Pharma
The CMO Leadership Awards will be presented on March 18, 2015 during an awards reception in New York City.
With technology evolving at the speed of light, finding an innovative, attention-grabbing and interactive way to tell your brand or product’s story means stepping beyond YouTube videos and PowerPoints. In this video, Brandwidth Solutions CEO Debra Harrsch explores the latest interactive technology that is redefining digital and interactive marketing.