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Brandwidth Solutions CEO, Debra Harrsch, Becomes President-elect at DxMA

Posted by on Feb 5, 2016 in Uncategorized | 0 comments

Debra_Harrsch_BWSAs a marketing and branding professional, I am thrilled to have been voted President-elect for the DxMA.  I have been a member of The Diagnostic Marketing Association for more than six years. It is an organization I believe in very strongly and have been privileged to serve on the Board and as Vice-President of important committees such as Membership and Interactive Initiatives.

The DxMA is a special organization – it is the only member-funded professional non-profit focused specifically on the diagnostics industry. The diagnostic market is rapidly expanding. Life science tool manufacturers, POC devices and wearables are entering the marketplace, and there are questions about how the FDA will regulate these new technologies.

We concentrate on trends happening in the market, on regulatory issues and marketing techniques – both new marketing methods and those that have been re-awakened. As marketers, we have so many new tools to work with and for some tools – like social media – the FDA now has guidelines and the DxMA is a great resource.

The questions for all marketers are: how prepared are you for what is coming? And who can you turn to for answers?  The answer is simple: the DxMA, an organization answering the needs of diagnostics marketers – and I’m incredibly proud to serve and support this group.

Brandwidth Solutions Takes Home the Dx Globe BUT – We Think It’s Our Clients’ Win!

Posted by on Aug 18, 2015 in Uncategorized | 0 comments

BWS_DxMA_AwardsIt is always great fun to go to award events – especially in marketing and advertising. You get to see incredible creative work in many categories. The DxMA provides a terrific venue for this at their Annual Global Summit.
While we like to spend more time doing great work for clients and less time entering awards competitions, we did submit for the 2015 Dx Globes.  As mentioned in our last post, we were a finalist in 2 categories- Campaign Brand Identity Healthcare and Online – Website IVD.  I am thrilled to report that Brandwidth Solutions won 1st place in both categories!

But what I believe is that the real “congratulations” goes to Rottendorf Pharmaceuticals, Inc. and Medical Diagnostics International (MDxI).  They found great ways to communicate with their customers and allowed us the privilege of working with them!

BWS Team with MDxI Team


 

Brandwidth Solutions at AACC

Posted by on Jul 23, 2015 in Tradeshows, Uncategorized | 0 comments

AACC 2015 kicks off at the George World Congress Center in Atlanta Georgia, July 26th – 30thAtlanta Georgia

 

Brandwidth Solutions will be exhibiting at AACC’s tradeshow, Booth 4811, as well as attending the DxMA’s AACC Seminar on July 27th.  We will also be co-hosting the DxMA Connects Event.  Here is where you can find us:

Monday, July 27, 2015

DxMA AACC Seminar on Disruptive Technologies

4:30 – 6:30 PM EDT

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

DxMA Connects Event

6:30-7:30

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

Tuesday July 28 through Thursday July 30th

AACC Tradeshow

Booth 4811

Learn more about putting a fresh spin on your marketing through:

  • Interactive 3D Apps to incredible product and company storytelling
  • Social Media and how will the new FDA guidelines affect you
  • How can you optimize your PR to gain brand and product recognition
  • What you can do to optimize your tradeshow and eMarketing campaigns

See you in Atlanta!

 

Brandwidth Solutions: Dx Creative Awards Finalists!

Posted by on Apr 13, 2015 in Uncategorized | 0 comments

Brandwidth Solutions_Finalist_DxCreative_AwardsAs a marketing firm, Brandwidth Solutions often spends time celebrating and cheering on our clients’ successes. The Diagnostic Marketing Assosiation (DxMA) takes time every year to host “the Dx Creative Communications Awards [to] honor the best of the best in diagnostics advertising, marketing and promotional programming.”

We are thrilled to announce that Brandwidth Solutions is a finalist this year for both of our entries. The entries include a brand identity for Rottendorf Pharmaceutcals Inc. (a division of Rottendorf Pharma GMBH) and a website makeover for MDxI (Market Diagnostics International).

The Project Finalists

Brand Identity

When developing a brand identity for a division of an existing company, it is critical to keep the integrity of the original company. It is also important to differentiate the new identity. Brandwidth Solutions (BWS) accomplished this by maintaining the diamond shapes of the icon Rottendorf Pharma GMBH and implementing it through their website and collateral to stand out. BWS also maintained the brand’s colors to make Rottendorf Pharmaceuticals Inc. feel relatable to Rottendorf Pharma GMBH. We also made sure to give a clean and contemporary look to Rottedorf Pharmaceuticals Inc. to make the brand’s look and image feel current and exciting.

Website Refresh

MDxI needed a website makeover modernize its web presence and become more customer-focused. One of the biggest challenges when designing a website is to visualize how your customer will interface with it—not what you think works best. By making a website more customer-centric, it will be easier for them to navigate through and find what they need in order to contact you. Along with proper navigation, it must also be visually stimulating to make your viewer want to stay on your website and click through it as well. Brandwidth Solutions achieved this by streamlining the navigation and utilizing eye-catching graphics on the webpages.

In the past Brandwidth Solutions (BWS) has won several awards, including two 1st place and a 1st & 2nd place, in the same category, awards in 2014. BWS also won awards in 2013 and 2012.

Brandwidth Solutions is very excited to be a finalist for these two awards. We work very hard to ensure that our clients’ marketing is current, effective, and creative. We like to market “outside the box,” and it is wonderful to be recognized for it!


 

Congratulations to Brandwidth Solutions’ Clients!

Posted by on Mar 3, 2015 in Uncategorized | 0 comments

Each year Life Science Leader, a top magazine bringing the latest life science industry topics and expert opinions to readers, conducts a survey on outsourcing. For the CMO Leadership Awards, more than 60,000 pharmaceutical and biotech decision makers weigh in on the areas they use to vet outsource partners. This year Life Science Leader added a few more filters including: Company Size and Type of Company: Biotech or Pharma.

We here at Brandwidth Solutions are thrilled to congratulate three of our clients on their CMO Leadership Award wins!

 

Neuland LabsNeuland Laboratories Limited:

Quality Emerging Biotech

 

Rottendorf PharmaceuticalsRottendorf Pharma:

Quality Big Pharma

Productivity Midsize Pharma

Innovation Emerging Pharma

Quality Emerging Biotech

Regulatory Emerging Biotech

 

HelsinnHelsinn AS:

Productivity Big Pharma

Reliability Emerging Pharma

Innovation Biotechnology

Quality Biotechnology

Reliability Biotechnology

Productivity Biotechnology

Regulatory Track Record Biotechnology

Quality Emerging Biotechnology

 

Regis TechnologiesRegis Technologies

Productivity Midsize Pharma

Productivity- Emerging Biotechnology

Innovation- Midsize Pharma

Quality- Big Pharma

Reliability- Big Pharma

 

 

The CMO Leadership Awards will be presented on March 18, 2015 during an awards reception in New York City.

 

Congratulations to all our award winning clients!

Storytelling with 3D Interactive Technology!

Posted by on Dec 1, 2014 in Uncategorized | 0 comments

Brandwidth Solutions and Kaon Interactive Pittcon 2014With technology evolving at the speed of light, finding an innovative, attention-grabbing and interactive way to tell your brand or product’s story means stepping beyond YouTube videos and PowerPoints. In this video, Brandwidth Solutions CEO Debra Harrsch explores the latest interactive technology that is redefining digital and interactive marketing.

View on BWS’ YouTube channel