Posted by on Aug 18, 2015 in Uncategorized | 0 comments

Brandwidth Solutions Takes Home the Dx Globe BUT – We Think It’s Our Clients’ Win!

BWS_DxMA_AwardsIt is always great fun to go to award events – especially in marketing and advertising. You get to see incredible creative work in many categories. The DxMA provides a terrific venue for this at their Annual Global Summit.
While we like to spend more time doing great work for clients and less time entering awards competitions, we did submit for the 2015 Dx Globes.  As mentioned in our last post, we were a finalist in 2 categories- Campaign Brand Identity Healthcare and Online – Website IVD.  I am thrilled to report that Brandwidth Solutions won 1st place in both categories!

But what I believe is that the real “congratulations” goes to Rottendorf Pharmaceuticals, Inc. and Medical Diagnostics International (MDxI).  They found great ways to communicate with their customers and allowed us the privilege of working with them!

BWS Team with MDxI Team


 

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Posted by on Jul 23, 2015 in Tradeshows, Uncategorized | 0 comments

Brandwidth Solutions at AACC

AACC 2015 kicks off at the George World Congress Center in Atlanta Georgia, July 26th – 30thAtlanta Georgia

 

Brandwidth Solutions will be exhibiting at AACC’s tradeshow, Booth 4811, as well as attending the DxMA’s AACC Seminar on July 27th.  We will also be co-hosting the DxMA Connects Event.  Here is where you can find us:

Monday, July 27, 2015

DxMA AACC Seminar on Disruptive Technologies

4:30 – 6:30 PM EDT

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

DxMA Connects Event

6:30-7:30

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

Tuesday July 28 through Thursday July 30th

AACC Tradeshow

Booth 4811

Learn more about putting a fresh spin on your marketing through:

  • Interactive 3D Apps to incredible product and company storytelling
  • Social Media and how will the new FDA guidelines affect you
  • How can you optimize your PR to gain brand and product recognition
  • What you can do to optimize your tradeshow and eMarketing campaigns

See you in Atlanta!

 

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Posted by on Apr 13, 2015 in Uncategorized | 0 comments

Brandwidth Solutions: Dx Creative Awards Finalists!

Brandwidth Solutions_Finalist_DxCreative_AwardsAs a marketing firm, Brandwidth Solutions often spends time celebrating and cheering on our clients’ successes. The Diagnostic Marketing Assosiation (DxMA) takes time every year to host “the Dx Creative Communications Awards [to] honor the best of the best in diagnostics advertising, marketing and promotional programming.”

We are thrilled to announce that Brandwidth Solutions is a finalist this year for both of our entries. The entries include a brand identity for Rottendorf Pharmaceutcals Inc. (a division of Rottendorf Pharma GMBH) and a website makeover for MDxI (Market Diagnostics International).

The Project Finalists

Brand Identity

When developing a brand identity for a division of an existing company, it is critical to keep the integrity of the original company. It is also important to differentiate the new identity. Brandwidth Solutions (BWS) accomplished this by maintaining the diamond shapes of the icon Rottendorf Pharma GMBH and implementing it through their website and collateral to stand out. BWS also maintained the brand’s colors to make Rottendorf Pharmaceuticals Inc. feel relatable to Rottendorf Pharma GMBH. We also made sure to give a clean and contemporary look to Rottedorf Pharmaceuticals Inc. to make the brand’s look and image feel current and exciting.

Website Refresh

MDxI needed a website makeover modernize its web presence and become more customer-focused. One of the biggest challenges when designing a website is to visualize how your customer will interface with it—not what you think works best. By making a website more customer-centric, it will be easier for them to navigate through and find what they need in order to contact you. Along with proper navigation, it must also be visually stimulating to make your viewer want to stay on your website and click through it as well. Brandwidth Solutions achieved this by streamlining the navigation and utilizing eye-catching graphics on the webpages.

In the past Brandwidth Solutions (BWS) has won several awards, including two 1st place and a 1st & 2nd place, in the same category, awards in 2014. BWS also won awards in 2013 and 2012.

Brandwidth Solutions is very excited to be a finalist for these two awards. We work very hard to ensure that our clients’ marketing is current, effective, and creative. We like to market “outside the box,” and it is wonderful to be recognized for it!


 

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Posted by on Mar 3, 2015 in Uncategorized | 0 comments

Congratulations to Brandwidth Solutions’ Clients!

Each year Life Science Leader, a top magazine bringing the latest life science industry topics and expert opinions to readers, conducts a survey on outsourcing. For the CMO Leadership Awards, more than 60,000 pharmaceutical and biotech decision makers weigh in on the areas they use to vet outsource partners. This year Life Science Leader added a few more filters including: Company Size and Type of Company: Biotech or Pharma.

We here at Brandwidth Solutions are thrilled to congratulate three of our clients on their CMO Leadership Award wins!

 

Neuland LabsNeuland Laboratories Limited:

Quality Emerging Biotech

 

Rottendorf PharmaceuticalsRottendorf Pharma:

Quality Big Pharma

Productivity Midsize Pharma

Innovation Emerging Pharma

Quality Emerging Biotech

Regulatory Emerging Biotech

 

HelsinnHelsinn AS:

Productivity Big Pharma

Reliability Emerging Pharma

Innovation Biotechnology

Quality Biotechnology

Reliability Biotechnology

Productivity Biotechnology

Regulatory Track Record Biotechnology

Quality Emerging Biotechnology

 

Regis TechnologiesRegis Technologies

Productivity Midsize Pharma

Productivity- Emerging Biotechnology

Innovation- Midsize Pharma

Quality- Big Pharma

Reliability- Big Pharma

 

 

The CMO Leadership Awards will be presented on March 18, 2015 during an awards reception in New York City.

 

Congratulations to all our award winning clients!

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Posted by on Dec 1, 2014 in Uncategorized | 0 comments

Storytelling with 3D Interactive Technology!

Brandwidth Solutions and Kaon Interactive Pittcon 2014With technology evolving at the speed of light, finding an innovative, attention-grabbing and interactive way to tell your brand or product’s story means stepping beyond YouTube videos and PowerPoints. In this video, Brandwidth Solutions CEO Debra Harrsch explores the latest interactive technology that is redefining digital and interactive marketing.

View on BWS’ YouTube channel


 

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Posted by on Nov 18, 2014 in Integrated Marketing, Marketing Channels, Marketing Tips, Uncategorized | 0 comments

How Important Are Case Studies?

Do you read reviews before heading out to a new restaurant? Or how about the last time you bought a TV or computer – did you hit up Amazon or CNET to check out what others had to say about the product you were considering? If they were positive, you came to believe the experience with that restaurant or product would be positive for you too. Those reviews are mini case studies.

Case studies are an integral part of your marketing collateral. They are a great way to showcase your company’s products and/or services without simply listing what you do. They also provide support by demonstrating a proven track record.

How Do Case Studies Work?

Case studies work in an indirect fashion to sell your services by:

  • Telling stories
  • Focusing on customer issues
  • Illustrating successful solutions

 

Storytelling

Our brains remember things better when they are engaged. Stories that illustrate problems and successful solutions are more memorable because they engage the reader in an emotional way. For scientific evidence on this you might want to venture over here.

Using a storytelling format for case studies is a good way to change the way you explain your products and services. Think of it this way, a story that relates to your personal situation is far easier to remember than a bulleted shopping list.

Tip: Don’t forget storytelling is an important part of your social media as well. You might want to “share” some case studies on your social media platforms.

 

Customer Issues Solved!

Don’t take our word for it, though! Case studies are about you—but only indirectly. They are built from the perspective of your clients—what their problems were and how those problems were solved by your company. Yes, they explain your products and/or services, but they are more about your clients.

Brandwidth Solutions has found that prospective clients react very well to case studies, because they have typically encountered similar obstacles. Case studies help prospects see similarities to themselves, and how they can get similar positive results.

 

Successful Solutions

Sure, you can talk until you are blue in the face about how great your product or service is, but isn’t reality more persuasive than just talk? Case studies show prospects how your product/service can be implemented, and how success was achieved. Real results are much more powerful than abstract theories. Demonstrating success helps your credibility.

Case Studies also illustrate problem-solving skills. It’s all in the math:

Problem X + Solution Y = Success

How can you argue with that?

 

The bottom line is case studies are an inexpensive, but highly powerful way to:

  • Communicate what your company does
  • Show why a prospect should invest in your product/service
  • Demonstrate how you have achieved success for other clients

Wondering how to write a successful case study, here is some more information to help you out.

We’re curious, how have case studies helped your sales?


 

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