Posted by on Oct 12, 2016 in Tradeshows, Uncategorized | 0 comments

AACC 2016: Illuminating Challenges and Realizing Diagnostic Opportunities… Together

aacc_2016This year’s AACC Meeting July 31st  to August 4th in Philadelphia was by all accounts a great success.

The AACC does an excellent job in bringing together leaders from laboratories, manufacturers, regulatory bodies, and academia, not just to impart their knowledge, but also to develop relationships and gain well-rounded perspectives on the challenges and opportunities that lie ahead in the diagnostics industry. Headliners this year included CEO Elizabeth Holmes of Theranos who introduced to a standing-room-only crowd preliminary validation data for MiniLab, a cartridge‐based testing system. (Have you seen the Vanity Fair article on the post-presentation takeaways of Dr. Stephen Master, co-moderator of the AACC presentation with Ms. Holmes? It’s worth a read here)

Brandwidth Solutions was a proud AACC exhibitor this year, sharing booth space together with Kaon Interactive, to discuss how holistic brand communications– along with interactive sales applications– can simplify complex technologies in powerful ways.

As a strategic communications services provider to the diagnostics community, the Brandwidth Solutions team had many, many visitors at the booth who wanted to discuss how the marketing strategies and solutions that we’ve developed over the years delivered results. We were happy to share the ways we have broken down internal and external barriers and helped our clients implement better ways to globally communicate across all forms of media.

As we heard at AACC, reducing testing costs while ensuring better patient outcomes are universal challenges for those marketing diagnostic tests— no matter the type of instrument nor type of test. Laboratorians and administrators what to know how these testing solutions deliver on their pressing operational and clinical challenges in a simple, engaging, and informative way.

With that, now more than ever, it’s essential to work with a strategic partner who can help you get the most from your communications investment with high-impact campaigns that deliver real results.

We hope to see you in San Diego for AACC 2016. If you’d like to talk sooner, please let me know!

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Posted by on Jul 23, 2015 in Tradeshows, Uncategorized | 0 comments

Brandwidth Solutions at AACC

AACC 2015 kicks off at the George World Congress Center in Atlanta Georgia, July 26th – 30thAtlanta Georgia

 

Brandwidth Solutions will be exhibiting at AACC’s tradeshow, Booth 4811, as well as attending the DxMA’s AACC Seminar on July 27th.  We will also be co-hosting the DxMA Connects Event.  Here is where you can find us:

Monday, July 27, 2015

DxMA AACC Seminar on Disruptive Technologies

4:30 – 6:30 PM EDT

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

DxMA Connects Event

6:30-7:30

Atlanta Marriott Marquis | International Hall 7

265 Peachtree Center Avenue

Atlanta, GA 30303

Register here

 

Tuesday July 28 through Thursday July 30th

AACC Tradeshow

Booth 4811

Learn more about putting a fresh spin on your marketing through:

  • Interactive 3D Apps to incredible product and company storytelling
  • Social Media and how will the new FDA guidelines affect you
  • How can you optimize your PR to gain brand and product recognition
  • What you can do to optimize your tradeshow and eMarketing campaigns

See you in Atlanta!

 

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